“Our new illustration style picks up where our earliest style-loose, handmade, witty-left off,” write creative director Aaron Robbs and VP of Design Nicholas Jitkoff. dinosaurs traipsing through the snow) of longtime creative director Jon Ying, who left the company last year.
Gone are the whimsical colored pencil drawings (e.g. The new branding aims to set Dropbox apart from other file syncing services by appealing to creative collaborators - but users probably won’t see too many changes. In an interview with AdWeek, Dropbox said the new branding will be featured extensively in an upcoming ad campaign that features work from several artists.Today Dropbox introduced a new brand design that includes a revamped logo, a plethora of color schemes and a new typeface. The new design marks the first time Dropbox has made major changes to its branding since it was founded 10 years ago in 2007. But in our product, where people need to concentrate on their work, we can dial it down. In a marketing campaign, we can dial things up to provoke and inspire creative energy. Color can go from a standard Dropbox blue to "whoa." Same for type, photography, and illustration. Our new system lets us pick the right amount of expressiveness for the situation. The company says the new design will be dialed down to allow people to concentrate on their work, with the changes mostly aimed at marketing.
We communicate this visually by pairing contrasting colors, type, and imagery to show what's possible when we bring ideas together in unexpected ways.ĭropbox says the new brand design was inspired by the creative work of its customers and is meant to reflect the company's passion for building tools to help teams "unleash their creative energy."Īccording to Dropbox, the new look will be seen everywhere from its website to its products over the course of the coming weeks, but it's not clear how much the brand redesign will impact Dropbox's web interface or apps. Our new design system is built on the idea that extraordinary things happen when diverse minds come together.
Dropbox says the color of the logo will "change based on the situation" and will no longer be limited to blue.Ī new illustration style will be used to "bring the creative process to live" with rough sketches of graphite paired with colorful, abstract shapes, and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts. The new colors will be applied to the redesigned Dropbox logo, which features the same standard box, but with a flatter, simpler design. Dropbox today announced a major brand redesign that focuses on bright, contrasting colors, with a new logo design, new illustration style, and a revamped signature font.Īccording to Dropbox, the new design "juxtaposes color pairs in bold, unexpected ways," which will be used for marketing and branding purposes.
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